How to make more money from your holiday let in France

The competition for holiday lets in France is high. Donna Sloane from French Connection shares her tips on how to add value to your holiday let and maximise your income

Advertising

A basic starting point is to get your advertising right. Make sure you advertise in the right places – not only on holiday websites, but in specialist sites too – such as golfing and wine. Think about the audience you are aiming to attract, the sites they visit and the magazines they read. Think, too, about hobbyists who might be accompanied by less interested partners and put together opportiunities for shopping, sightseeing, therapies and alternative activities.

Special offers

Once your advertising is in place, you can provide extras within the rental price. Look at what added value you can include within your price, so that your rental proposition is better than others. This can include discount vouchers on local attractions and restaurants, most of whom will be pleased to offer your guests a discount as it helps them generate business too.

Little extras

Think about welcome packs that include local wines and produce. Nice toiletries and good-quality linen and towels all add a special touch that makes the difference in reviews and repeat custom. You might also offer additional services such as a home-cooked menu delivered to the property (at extra cost), a communal barbecue, babysitting and driving.

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Vary the timing of lets

Run short-term and activity breaks out of season. Renting out-of-season can be difficult as there are fewer people looking and more owners wanting to attract them. Yet selling themed breaks in out of season weeks can really make a difference to profits.

Local attractions

Think about what is within easy reach of your property and look at marketing your holiday home as a great base for such activities as golfing, birdwatching, watersports or wine tours.

Partner up

If you cannot organise the activity breaks yourself, team up with a local partner who can and publicise the activities on your advertisement and website. Even if you are not based on-site and benefitting from the income the service brings, by partnering a local person who can offer these services, you will get bookings, promote your property and gain an advantage over competitors.

Donna Sloane is general manager at French Connections

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